Simply Faster - Cervelo's name comes from the Italian, "cervello" for brain & the French, "velo" for bike. This clever name nicely captures the incredible ingenuity that goes into every Cervelo bicycle.

Always pushing the envelope of what's possible, Cervelo's focus on state-of-the-art materials, top-tech engineering and exceptional aerodynamics has produced some of the lightest, fastest and best-riding bikes available.

Cervelo was founded by Gerard Vroomen and Phil White, two engineers who worked together to design and build a time-trial bike for a top Italian racer. While the cutting-edge machine received excellent reviews, no company was interested in producing it. So, the duo decided to go into business for themselves and created Cervelo.

In 1996, Cervelo debuted with two road and two time-trial frames and they really began to shine in 2000 when the International Cycling Union imposed strict rules for frame shapes. Cervelo embraced the challenge creating the amazing P3, one of the fastest time-trial and tri bikes in the world at the time. This winning machine led to their remarkable P4 and today their world-beating P5 (photo).

In 2002, Cervelo began sponsoring professional road teams and while working with their top pros, expanded their road bike offerings and improved their road and time-trial models winning most of the top European events. This included almost every one-day classic and multiple wins of the grueling Paris-Roubaix road race and stages in the Tour de France.

Thanks to their advanced engineering, commitment to professional racing and determination to push the cycling envelope, today, Cervelo offers some of the most advanced designs available. We love the Cervelo ride.

Whether you're looking for even more fun on your local road loops, want to climb onto that race podium or are looking for a dream triathlon or time-trial bicycle, we have the right

Cervelo for you.Swing by our store and check out our excellent selection and let us show you why so many of our customers choose Cervelo.


Quintana Roo

In 1981, Quintana Roo founder Dan Empfield competed in one of the first Ironman events on Hawaii’s Big Island. As a pioneer of the sport, he envisioned a bright future for it, but felt something was lacking: High-quality equipment that accommodated the serious needs of triathletes. He decided to provide the solution by starting a company named after one of his favorite places on the planet, Quintana Roo, Mexico.

The first creation was a wetsuit designed specifically for triathletes. As these wetsuits began to show up on triathlon starting lines around the world, he noticed a gap on the road as well. Triathletes’ main options were road bikes adapted with poorly-fitted aero bars. Dan decided he could do better and in 1987 Quintana Roo released its first bicycle specifically built for tri. 

That bike, the Superform, was revolutionary. It came with aero bars, unique angles, a brilliant ride, and a whole new look and feel.  But when Quintana Roo sent Ray Browning to Ironman New Zealand to compete on it, he was ridiculed for bringing such a strange-looking machine with unorthodox geometry and parts to the race. He (and Quintana Roo) proved all the naysayers wrong, as he came off the bike with a 30-minute lead and went on to win the race.

Soon after that, QR was copied by others many times over. In the years that followed, many companies have claimed to be contenders, but none has shown the focus, dedication and insight of QR, and to this day they are renowned as one of the finest tri bikes you can buy (their wetsuits are highly sought after too).

We stock a wide selection of Quintana Roo bicycles and we look forward to helping you pick your favorite. Swing by the shop for test ride soon!



It started with one frame. It started with a guy who wanted a better bike than what he was riding in 1986. Leftover titanium tubes from a chemical job were used to make a frame. Frame after frame was made and in 1987 shown at the Long Beach Bike Show. Thus began the journey that would make Litespeed the go-to authority for titanium bikes.

It's not just titanium. It's Litespeed Titanium.

Litespeed takes the highest quality titanium available and makes it better. While our competition settles for softer, more easily worked grades, we go above and beyond to deliver the most premium cold-worked, cycling-specific tubesets in the world.



Have the time of your life. Ordu translates to “moment” in the Basque language. It’s the perfect name for a bike created to capture the efforts of training and distill them into the present, a single focus on having the time of your life. The time you push so deep into the tunnel you can’t recall the minutes spent on the road. When heart rate, wattage and gear selection completely vanish from your perception and it is only you and the bike. We all know moments like this - the rarest of events when somehow you ride beyond your capabilities and do the perfect effort. Everything clicks into place and you have the time of your life with Orbea.